Welcome to My Goal Physique

My Goal Physique is a UK website based in Leicestershire, East Midlands, England.

The mission:

At My Goal Physique, we proud ourselves on the store and resources that we present. Certainly, there are many ways on which a brand can develop its brand image. As such, My Goal Physique was designed with a mission to help as many people as possible and improving their lives through improved technology products and fitness resources.

Within our website, you can expect to find quality yet affordable innovative products, free health, nutrition and fitness advice as well as paid online personal coaching services. Being a relatively small brand, we strive every and each day to improve our service. Certainly, this involves having certain limitations to what we can offer and the services that we can provide. However, we are fully aware of our weaknesses and we can assure you that we do not, and we will not rest until we have reached our corporate aim.

We are also aware of each one of our customers, whom we can only massively thank for having chosen us. Your support and understanding for the My Goal Physique brand is something that truly makes us proud. If you are reading this as one of our customers, new to our brand, or simply passing by, we just want to say that you are what motivates us to look ahead and do better each new day, thank you.

The aim:

Overall, our main goal is to provide our customers with the best online shopping experience possible and allow each one to really experience the true joy of buying products online. We want to provide the best products, customer service, delivery times and anything else that we could do to ensure that our customers are happy. Similarly, the aim of our fitness section is to help anyone interested in wanting to become more fit, lose fat or build muscle to achieve the look and health that they always wanted to. The audience that we expect to receive can be anyone, and we will help everyone but, for the most part, My Goal Physique’s fitness section is more focused on targeting those that are beginners to fitness, or those that have taken a long break from such. For that reason, we have designed our fitness section with an emphasis on beginners, rather than advanced lifters or people that want to look like a professional bodybuilder.

The general goal for our fitness section is to help people to achieve a realistically attainable “fit” look, a typical beach body or simply help those wanting to lose or gain weight and be more healthy. Nonetheless, our fitness section will also be able to help you get “shredded” or pack some serious muscle mass if that is your goal. Just don’t expect to be the next Mr Olympia.

The specific focus of our fitness section is mainly based on flexibility, and by this we mean:

  • Workout flexibility – Home routines, quick routines for the busy person, bodyweight workouts, specific workouts and more.
  • Diet flexibility – Achieving your goal physique while still being able to eat and enjoy your favourite foods

Is bodybuilding accessible to everyone?

You shouldn’t need to spend a lot of money or time to achieve your goal physique. In fact, you can perfectly get in the best shape of your life with just home workouts and a good diet alone. We don’t just talk from studies or books that we have read but also from our own experience. For example, one of our personal trainers did exactly this in the past and successfully so. But even a good diet alone can give you amazing results and the example from earlier is just one of many others that our trainers have done and can now pass the results, experience and knowledge on to you.

Whether it’s through our free articles or online coaching services, our experienced trainers will share with you all of their knowledge so that you do not waste any time in getting into the best shape of your life. You see…not wasting time is critical in bodybuilding as when you are constantly making mistakes, it can take months to notice small changes and years to see bigger ones. We have witnessed many of our newest, “confident” clients make the same types of mistakes that we used to do when we were younger. As a result, we have learned how to quickly spot, stop and correct the mistakes that we see most of our clients make very early on.

This is because we are extremely passionate about helping anyone and everyone achieve their goal physiques.

Here’s a little story…

By Pablo Garcia

Spain, 2020

I had done boxing and general fitness from 13-15 years old. Then, when I had just started my weight lifting journey at 15 years old, the first thing I did is what most people do…I searched for “bodybuilding routine” on Google and clicked on the first result. Certainly, I had landed on one of the most popular bodybuilding websites and through its creative interface, I clicked on “find a programme”.

After completing what seemed a general yet nicely done question-styled survey consisting of basic questions such as “How long have you been lifting for?” and “Do you want to gain or lose weight?”, the website recommended me a fancy-named beginner’s program, which funnily enough, you now have to pay to access it (feel free to ask me the name of the program through private message).

The program, though general (as it should be expected), had everything that you could ask for. It had a full 12 week routine to follow with the workouts changing every next week, information on how to do every exercise was shown and you had a full diet attached to the program with every specific meal that you would need to have each day and the food quantities per meal. It just seemed great, I even thought to myself “Wow, I just need to follow this routine and in 12 weeks I will have some gained serious muscle!” – Mind you, at 6’0 and 140lbs, I was literally a walking stick back then.

I was finally going to be able to walk outside during windy days without being flown away

What happened next?

The next day I went with my dad to do the full grocery shopping of the foods highlighted by my diet plan, which was A LOT of food per each day and I thought it was great, as a 140lbs skinny hard-gainer, I would finally be able to increase my weight! Walking with the program open on my phone, I was so excited to begin my journey. Looking at the bodybuilder featured on the program I thought to myself that soon, I would also look like that.

STOP! I know that you might be thinking that my experience is sounding great so far, and it indeed was for me too back then. However, that was the beginning of everything that is wrong with popular fitness websites, let me explain…

The program that I did back then, which I followed to the T (followed exactly every single thing that I was told to), possessed some major flaws. Nonetheless, and to some degree, this should be expected from “general” programs. However, by trying too hard to look good, the program just gave way too much poor information.

So what were the flaws?

First, the program’s intensity and frequency was just way, way to high for a beginner. It included up to 8 exercises of 4-5 sets and 10-12 repetitions each, 5 times a week. This is just way too much for most people (and especially skinny beginners) that are just getting into weightlifting. I was not feeling sore, I was feeling completely destroyed and overtrained after every day of the week. Since I was a beginner, I thought that such feeling was normal and that I just had to push through. But what I was going through, feeling and experiencing were clear symptoms of overtraining. Ironically enough, overtraining puts the body under a state of catabolism (promotion of muscle loss).

But that was just the workout part of the program…

The diet that I was told to follow was way worse. Why? Well, the diet meal plan consisted of me eating around 3,500 calories per day. The problem was that 3,500 calories at my size back then resulted in a weight gain of over 2.5lbs/week…

What happened?

Well, anything that you would expect from gaining over 2lbs per week…massive gains…of fat…and of course, some muscle.

You see, there’s a limit to how much muscle you can pack per week. At a weight gain of anything over 1.5lbs per week, the ratio of fat:muscle gain switches. Anything over a 1.5lbs weight gain/week and you will begin gaining increasingly more fat than muscle. Couple that with a terrible workout (overtraining) and you will basically become fat (and with a bit of muscle).

A bit far from my “ideal” beach body

And as you can see, that’s exactly what happened. I had clearly made some gains…as you would expect from any diet that puts you on a surplus of calories. The main difference is that I would have suffered less (no overtraining and less of stuffing my face with food) and achieved exactly the same amount of muscle gain if I had followed a more appropriate routine and less caloric diet. Instead, I was left with some muscle covered by a thick layer of fat.

That ended up being quite a lengthy story but that is just one out of many examples from which I have learned from throughout the years. In turn, my mission is just to help you avoid mistakes such as these, and many others through my advice.

What you need to know about bodybuilding

Essentially, bodybuilding is just like any other hobby or career. The more time and effort that you put in it, the more you will be rewarded. Very often in most hobbies and careers, many people mistakenly believe that they know what they are doing. However, in reality, most of the time they are doing everything completely wrong. In fact, this reminds me of myself when I was younger. I was doing so many things wrong yet back then, I used to think that I was doing great. Very often, I see this in many, if not most of my clients. I just wished I could have had that kind of support when I was younger. At least now, I can help people that were in my position to avoid those same mistakes.

I am not telling you to take on online coaching with me. Just reading the resources and information written on my website should be enough to get you to achieve your goals. And you will be able to do it in the most enjoyable manner and shortest time possible.

Most people nowadays want everything faster. This is especially noticeable within bodybuilding and that’s why I am here. To give you a shortcut to achieving your goal physique through my website and advice.

Whatever your goal is, I will make it happen, not for you but with you. So please, do not hesitate to contact me or connect with me on Instagram and Facebook.

I sincerely hope that you enjoy, learn and have fun while exploring My Goal Physique.

– Pablo Garcia

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